Categories:Other Brands

Loewe was born as a cooperative of leather artisans in Madrid in 1846, consolidated into one of the first luxury houses by German entrepreneur Enrique Loewe Rossberg in 1878. By the mid 1960s it had established itself as a champion of modernity and progressive design with geometric leather goods and forward-thinking ready to wear. Creative director Jonathan Anderson, appointed in 2013, approaches the house’s history of craftsmanship and innovation with an eye to the future. With an emphasis on beautifully constructed leather totes, bags, and accessories, Loewe’s womenswear gives depth and warmth to slouchy tops, halter dresses, and artisanally distressed knits. Tactile details of knotting, dimensional patchwork, cutouts, and embossed leather play off bright and earthy colors: a modern marriage of touch and theory.


Every designer brand has one particular bag that stands-out. It’s usually the bag that has been invented for a decade (or more) ago– and the longer the history, the better.

Usually such a bag is considered a ‘classic’ or an ‘iconic’, especially because it has been time-tested, it has gone through the bad and the good times.

Oh and more importantly, the bag is regularly seen hanging out with top celebrities – dining, partying, traveling or just out-and-about.

Louis Vuitton has the speedy bag, Chanel has the reissue 2.55 bag and Loewe…, Loewe has the Amazona Bag.

Introduced in 1965, the Loewe Amazona Bag is more than an accessory to store your essentials. The history as well as its name represents the feminine freedom, signifying female strength.

Besides that, the elegant shape, the lavish leather and the craftsmanship have all contributed to the popularity and success of this beauty.

And today… Loewe reinvented the Amazona Bag again. Meet the Loewe Amazona Multiplication Bag, and with a little guess, we know where the name is inspired from.


The Loewe Amazona Bag is basically two amazona for one. It also follows, what has been very famous lately, a bag with an iconic front-pocket.

Double bag means double space. It’s an icon among icons – it crates an optical illusion as the bag itself is built upon another.

And obvious, the interior is luxuriously large, it can easily be used as a travel bag. The material is strong – crafted from calf leather and embossed Anagram.

The design is minimalistic and all the ‘classic’ elements are unaltered.

It features large interior zippered pocket, a large shoulder strap and a nametag in calf leather. Measuring 36.5 x 23 x 16 cm, and for those that are worry about the weight – it’s 1.46 kg. Priced at $3250 USD, €2500 euro, £2125 GBP, S$4850 SGD, $26600 HKD, ¥370000 JPY via Loewe boutiques.






A perennial customer-favorite silhouette for Loewe, the Amazona satchel carries on the brand's tradition of timeless, meticulously constructed designs with smooth calfskin leather, hand-painted contrast edges and a boxy, structured silhouette. This iteration playfully features a scaled-down trompe l'oeil version of itself front and center, complete with straps, hardware and luggage tag.
Two-way, top-zip closure
Rolled top handles
Adjustable, removable shoulder/crossbody strap
Exterior ID bag charms
Interior zip pocket
Interior key leash
Protective metal feet
Suede lining
Made in Spain
Designer Handbags

Tags: bag Loewe Amazona MULTIPLICATION

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Categories:Other Brands


Want to bring the edgy and rock chic in you but don’t know where to begin? Worry not for Loewe’s Techno Chrome Amazon Bag will add that definite punk attitude without ruining your whole ensemble. Hip, trendy and groovy yet without overdoing it, this Amazona bag suede Techno Chrome might be your bag best friend for this year. Let go some of your favorites and learn to give your other signature hand bags a rest as you keep Loewe’s iconic bag in tow.

A superstar bag among superstars, the Amazona is reinvented and updated to enhance and boost its high-quality features that makes it a top bag investment for 2016. Having the same shape but with added motif patches, the Chrome Amazona Bag also now features a removable name tag in refined calf leather. It is a match made in heaven for women who prefers sophistication with an added twist and has the following features: high grade and top caliber exposed leather, reinforcement corner patches, protective bottom studs, D ring, large interior zipped pocket in calf leather and an unlined interior.

It also has the following measurements: 36.5 x 23x 16cm. With such beauty, it’s no wonder that it comes at a quite steep price. The Loewe Techno Chrome Amazon Bag retails for $3250 USD or €2500 euro via Loewe boutique.



Tags: bag Loewe Amazona TECHNO CHROME

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Loewe Amazona Bag with Anagrams Prints

Categories:Other Brands


Sometimes, it’s better to admit your weaknesses – we jump through the roof whenever we see a designer brand modifying their iconic bags. Especially when they come up with new prints, leathers or looks. We bite our lips and then judge: ‘did they make it better or worst?’.

Since Jonathan Anderson led the group of Loewe, a lot of things have changed. First, it’s their website, I have to say that its much clearer than before, simper with white background. You can compare it at our previous post: ‘Loewe Fall Winter 2014 Bag Collection by Steven Meisel’.

Then the secret weapon of the brand, the Loewe Amazona bag with its long and rich history. A new design has been introduced and we honestly love it.

First, it’s the print. The new Loewe Amazona Bag is printed with small Anagrams patterns. You know how Louis Vuitton love to write their signature all over the body of their bags? Well Loewe is doing almost the same thing, their logo has been embellished from the back to the front. And to make it more special, one logo on the right has been marked in white, so that every can see what it stands for – made with love.

Then two new styles have been launched. The Amazona 75 Bag is now available in extra large size, meaning more room to store your essentials. Basically perfect for work, tote it from your home to your office and take all your necessary documents and laptop with you. It’s beautiful from the exterior to the interior, the key characteristics are soft, ultra light constructions, high grade exposed leather. You can find a zippered pocket inside. Available at Loewe e-store.



Loewe Amazona 75 Bag in Anagrams Prints
Measuring 29 x 24 x 18 cm
Price: €1.900 euro’s or $2,690 USD

Loewe Amazona 75 Extra Large Bag in Anagrams Prints
Measuring 37 x 28 x 19 cm
Price: €2.200 euro’s or $2,990 USD


Loewe Bolso Amazona 75 Large Bag in Anagrams Prints
Measuring 37 x 28 x 19 cm

Tags: bag Loewe Amazona

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