LOEWE AMAZONA MULTIPLICATION BAG

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Loewe was born as a cooperative of leather artisans in Madrid in 1846, consolidated into one of the first luxury houses by German entrepreneur Enrique Loewe Rossberg in 1878. By the mid 1960s it had established itself as a champion of modernity and progressive design with geometric leather goods and forward-thinking ready to wear. Creative director Jonathan Anderson, appointed in 2013, approaches the house’s history of craftsmanship and innovation with an eye to the future. With an emphasis on beautifully constructed leather totes, bags, and accessories, Loewe’s womenswear gives depth and warmth to slouchy tops, halter dresses, and artisanally distressed knits. Tactile details of knotting, dimensional patchwork, cutouts, and embossed leather play off bright and earthy colors: a modern marriage of touch and theory.

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Every designer brand has one particular bag that stands-out. It’s usually the bag that has been invented for a decade (or more) ago– and the longer the history, the better.

Usually such a bag is considered a ‘classic’ or an ‘iconic’, especially because it has been time-tested, it has gone through the bad and the good times.

Oh and more importantly, the bag is regularly seen hanging out with top celebrities – dining, partying, traveling or just out-and-about.

Louis Vuitton has the speedy bag, Chanel has the reissue 2.55 bag and Loewe…, Loewe has the Amazona Bag.

Introduced in 1965, the Loewe Amazona Bag is more than an accessory to store your essentials. The history as well as its name represents the feminine freedom, signifying female strength.

Besides that, the elegant shape, the lavish leather and the craftsmanship have all contributed to the popularity and success of this beauty.

And today… Loewe reinvented the Amazona Bag again. Meet the Loewe Amazona Multiplication Bag, and with a little guess, we know where the name is inspired from.

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The Loewe Amazona Bag is basically two amazona for one. It also follows, what has been very famous lately, a bag with an iconic front-pocket.

Double bag means double space. It’s an icon among icons – it crates an optical illusion as the bag itself is built upon another.

And obvious, the interior is luxuriously large, it can easily be used as a travel bag. The material is strong – crafted from calf leather and embossed Anagram.

The design is minimalistic and all the ‘classic’ elements are unaltered.

It features large interior zippered pocket, a large shoulder strap and a nametag in calf leather. Measuring 36.5 x 23 x 16 cm, and for those that are worry about the weight – it’s 1.46 kg. Priced at $3250 USD, €2500 euro, £2125 GBP, S$4850 SGD, $26600 HKD, ¥370000 JPY via Loewe boutiques.

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A perennial customer-favorite silhouette for Loewe, the Amazona satchel carries on the brand's tradition of timeless, meticulously constructed designs with smooth calfskin leather, hand-painted contrast edges and a boxy, structured silhouette. This iteration playfully features a scaled-down trompe l'oeil version of itself front and center, complete with straps, hardware and luggage tag.
Two-way, top-zip closure
Rolled top handles
Adjustable, removable shoulder/crossbody strap
Exterior ID bag charms
Interior zip pocket
Interior key leash
Protective metal feet
Suede lining
Leather
Made in Spain
Designer Handbags

Tags: bag Loewe Amazona MULTIPLICATION

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